We believe it is critically important that texting not be wielded as a blunt instrument in the voter contact toolbox, but instead used strategically and in coordination with other campaign tools. The risk is not just wasted resources on texting, but also damage to the relationship and trust the campaign seeks with its supporters.
In concert with a long term partner, AMM has our own texting platform, where we can and do manage all aspects of a text program. Our texting platform provides our clients and campaigns more control over the process and allows for a true voter contact relationship. Our system also provides transparent and critical understanding regarding deliverability and maximizing reach through real- and near-time monitoring and reporting, so that we can ensure our clients’ texts are going through as planned. Our system can be used by each campaign’s volunteers, or scaled to a higher volume using our call center agents.
We offer peer-to-peer texting programs for persuasion, turnout, and text to web and in-line surveys. Text messaging can be straight message delivery, or can incorporate MMS and survey components. Surveys via text can range from a quick couple of questions to long form surveys. Our platform allows for campaign volunteers and staff to respond to text messages real time, engaging voters in a text conversation while pushing the campaign’s message.